Zocdoc's The Paper Gown
We redesigned Zocdoc's patient blog, giving it a more modern and editorial visual identity.
My role: Art Direction, UI
Zocdoc wanted to transform their patient blog into a more engaging and editorial experience that kept users coming back to the site. The goal was to design a space where users could feel they are part of a community of patients.
I began by creating several moodboards that explored how the Zocdoc brand could be reimagined for this patient experience. When doing these explorations, I like to begin by remaining close to the current look, then slowly pushing the visuals further into a completely new direction.